Susan has 20-plus years of experience uncovering marketing and social science insights and applying these discoveries to successful business solutions in a variety of industries. Trained as a sociologist and demographer, she offers a unique ability to integrate advanced analytics and qualitative research methods. Her analyses give life to numeric findings and quantitatively support rich insights.
Susan has worked with Fortune 100 companies, small and medium sized businesses, and world-class advertising agencies: Kimberly-Clark, Walt Disney, Warner Brothers, Microsoft, HP, Sony, Bank of America, Nissan, Young & Rubicam, TBWA Chiat Day, and more. Susan holds an M.A. in Sociology from the University of Pennsylvania and a Ph.D. in Social Sciences from the University of California, Irvine.
Tracey offers extensive market research, project management, and copywriting expertise. With over 15 years of market research experience, Tracey worked for 10 years at Allianz Global Investors' Grassroots Research division as a senior editor and field force researcher. She has written and edited domestic and global reports and newsletters covering a broad range of industries, including consumer products, finance, healthcare, technology, travel & leisure, and retail. Tracey enjoys collaborating closely with clients to design customized questionnaires and write actionable reports that translate insights into successful brand marketing strategies.