We’ve helped our clients grow their customer base by identifying and segmenting their target audience, refining and focusing their brand offering to meet customer needs, and recommending messaging strategy to effectively communicate to their target audience.
We’ve recommended optimal brand platforms for global brands across multiple regions and cultures.
We've measured the success of our clients’ brand marketing while monitoring the health of their brands relative to competitors. We use brand tracking to demonstrate that marketing investment is working, to identify competitor threats, and to refine marketing strategies in a changing competitive environment.
We’ve suggested changes in how brands engage with customers along the customer journey to better deliver on their brand promise throughout the customer engagement, thereby improving customer loyalty.
We’ve recommended new products to grow brands, boost sales, and drive customer loyalty.
Our insights have helped identify product benefits most likely to grab consumers’ attention, package designs most likely to stand out on shelf, and packaging logos that fit with brand image and drive sales.